The DESCENTE brand, formerly known as Ishimoto men's clothing retail store, was founded in Osaka, Japan by Mr. (TAKEO I SHIMOTO), a famous Japanese entrepreneur. In order to promote the brand spirit of DESCENTE, Mr. Ishimoto invited Japanese skier Kazuyoshi Nishimura as a brand consultant to launch a series of ski suits. The DESCENTE trademark was successfully registered in 1961, and the brand was officially launched at the same time.