Naive Blue was established in 2010. It took the lead in promoting the concept of "beautiful ID photo" nationwide and realized the photo mode of ID photo, which was affectionately called "the most beautiful ID photo" by users. Tianzhenlan provides beautiful ID photos, personal image photos, family/enterprise group photos, and light photos as its core services. It has won a lot of reputation and trust for its strict attention to detail and quality,and its focus on core business.