Muji is a Japanese grocery brand that means good product without a brand logo in Japanese. The product category is dominated by daily necessities. The products focus on the concepts of simplicity, simplicity, environmental protection, and people-oriented, and there is no brand logo on the packaging and product design. Product categories range from pencils, notebooks, food items to basic kitchen utensils. Recently, it has also begun to enter the industry categories such as housing construction, flower shops, and coffee shops.